Your brand is more than just a logo or colors, your brand is the experience your customers have with you or your business. With that being said, personalizing your brand helps tell your brand’s story. Your brand’s story helps build trust with your customers. Why is personalizing your brand important? Authenticity. You need to make sure your customers know why and how you’re different from the rest. Your brand’s personality is what will draw in your customers. So what do you need to do to build a solid, personalized, unique brand?
Here are my 7 simple tips on personalizing your brand, so that you stand out and don’t get lost in the sea of generic plan Jane brands.
Find Your Voice
In this instance, “voice” refers to the language, tone, and terminology your business uses. This should remain consistent from your website to social media. Your voice is your identifying mark, so finding it is crucial to personalizing your brand. Your brand’s voice has a lot to do with how people interact with your business and how they remember your brand, I mean if they remember it all.
Think Outside The Box
That safe space you’ve been hiding in for so long because you read a book or blog post that told you it was the way to go, COME OUT OF IT! The uniqueness of the way your brand expresses and
conveys its messages should not just blend in with all the others; Look for more colorful, less ordinary ways to strengthen your brand’s personality. But don’t become so out of the box that your customers can’t understand or relate to you.
[ctt template=”9″ link=”s80Q8″ via=”yes” ]Your voice is your identifying mark, so finding it is crucial to personalizing your brand.[/ctt]
The best customers are loyal customers. That’s where building relationships come into place. Personalizing your brand involves building emotional connections between your brand and your customers. Your relationship with your customers should have trust, authenticity, emotions, and patience, just as with any other relationship. When people trust you, they know what to expect from you. Be honest and upfront with your customers. They love and respect that more than “fake it ’til you make it.”
Show Your Personality
Some businesses think in order to be perceived as professional they need to be serious and uptight at all times, While you don’t want to be too lax or unprofessional, that doesn’t mean you should suppress your personality in your business. In fact, you should most definitely let your personality shine through. To add your personality to your brand, incorporate your personal values. You know those values that guide you in your day-to-day. These customers that share your same values AKA your target audience will be attracted to you and will choose you over another business.
Consistency Is Key
I know you’ve heard it a thousand times, but it’s true. Consistency is definitely key. You don’t want your customers or your audience to doubt who you are, what you do or what you stand for. No matter how, when where or why your brand’s message is presented, the message should remain the same. Your customers should be able to look on social media, your blog, and your website and be able to get the same message.
If you don’t take anything away from this entire post, please hear this…BE TRANSPARENT! To personalize your brand, have a glass house brand. Be honest in all of your interactions on social, on your blog, in person, at conferences, etc. No brand is perfect no matter how much of a perfection facade they put up. Your customers will relate to you more, just knowing you have the same issues as them.
People want to do business with people, not brands, Unless you’re Ralph Lauren, Oprah Winfrey, Michael Jordan or some other multi-billion dollar brand, you need to show your customers you’re just like them. Connect with them on social. Show your expertise and approachability. Write your blog posts, sales pages, social media updates, etc like you’re talking to your friends because essentially you want that kind of connection with your customers.
It’s not enough in this day and age just to have a brand. In this ever-evolving world of online marketing, it’s way too easy to get lost in the crowd. Grab my Personalizing Your Brand Checklist, and use these guidelines to personalize your brand. Looking for some stock images to help promote your brand? I have a post for that! Check out, 4 Places Brown Girl Bloggers Can Find Stock Images.